The Chinese government issued a new set of tough guidelines that are bound to radically change advertising in the country. According to People’s Daily, The Nanfang, and Qingdao News, the new advertising rules do things
w69 like ban child celebrities under the age of ten from doing endorsements, under the rationale that these young celebs cannot make decisions independently (i.e., adults might be making decisions for them). Fair enough!
The Nanfang adds that a handful of words, such as “best” or “most popular,” are also banned. Other phrases like “country’s top,” “international standards,” and even “recommended by Chinese leaders” cannot be used. Celebrities also must be able to use the products that they endorse. People’s Daily, the official paper of the country’s Communist party, explains that this means male celebs, for example, cannot endorse “feminine products
w69 slot like tampons.”cnx.cmd.push(function(){cnx({"playerId":"e3616d04-4972-4839-a63a-c6975e2e9731","settings":{"advertising":{"macros":{"AD_UNIT":"/23178111854/od.kotaku.com/article","CHILD_UNIT":"article","POST_ID":"1728692887","POST_TYPE":"post","CHANNEL":"uncategorized","SECTION":"","SUBSECTION":"","CATEGORIES":"uncategorized","TAGS":"","NOP":"0"},"timeBeforeFirstAd":0}}}).render("cnx-player-main")}); https://www.youtube.com/watch?v=Fiq43V6IeJs The
Nanfang and Qingdao News point to Taiwanese singer and actor Jiro Wang who appeared in Freemore maxi pad advertisements and commercials. Obviously, the company was hoping to cash in with his popularity among women, but his appearance in
sanitation napkin commercials did not go unnoticed in China.
How could it? Wang appeared on the product packaging as well as on in-store displays. [Image via Weibo] So, no more of that! Online advertising, such as the seemingly endless pop-ups on Chinese sites, will also be regulated. Which is good news, because visting a Chinese website can often feel like a trip to pop-up hell.
Top image via Weibo To contact the author of this post,
w69 เข้าสู่ระบบ write to bashcraftATkotaku.com or find him on Twitter@Brian_Ashcraft Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China
and beyond. Tune in every morning from 4am to 8am.
Comments (3)
Sometimes I wish there were more ways to earn rewards through loyalty programs or frequent player bonuses. Adding seasonal events or special challenges could enhance the excitement even further. I really enjoy playing the slot games here. The variety is amazing, from classic reels to modern video slots with interactive bonus rounds. Every spin feels like an adventure, and the graphics and sound effects are top-notch, making the experience immersive and exciting. The variety of games is excellent, including table games like blackjack, roulette, and baccarat, in addition to slots. This keeps the platform interesting and allows me to switch games depending on my mood.
Sometimes I wish there were more ways to earn rewards through loyalty programs or frequent player bonuses. Adding seasonal events or special challenges could enhance the excitement even further. I love the overall aesthetic of the platform. The animations, visual effects, and sound design make the gaming experience more dynamic and immersive. It's one of the reasons I keep coming back.
I really enjoy playing the slot games here. The variety is amazing, from classic reels to modern video slots with interactive bonus rounds. Every spin feels like an adventure, and the graphics and sound effects are top-notch, making the experience immersive and exciting. Customer support has been outstanding whenever I had any issues. They respond quickly and professionally, ensuring that any concerns with deposits, withdrawals, or gameplay are addressed immediately, which makes me trust the platform more.